Integrating your advertising creative with public relations strategies not only amplifies your brand message, but more importantly, validates your messaging with a third-party endorsement. Remember when your neighbor told you about a cool new product or experience, and because it was your neighbor making the recommendation, you were more inclined to check it out? PR works in a similar fashion, audiences have an intrinsic trust between editorial outlets and their content, allowing greater influence over your brand's public perception.

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Current Wave Media has a unique advantage  understanding of how clients can amplify their stories and creative through editorial mediums. Whether it be through an influencer partnership, media outreach or , Current Wave Media understands how the media landscape functions in today's dynamic. We specialize in all ares of editorial outlets including newspapers, broadcast, magazines, blogs and social influencers.