Staying Current: Surf’s Up at the Monterey Fairgrounds Safari

​

This past year, Current Wave Media had the thrill of bringing the 2025 Monterey County Fair Surfing Safari campaign to life. Combining live-action filming with AI-driven production techniques, we created a fully branded TV commercial that captured the fun, energy, and excitement of the event.

Our team filmed the main character in dynamic, action-packed sequences, then used AI tools to enhance and bring the commercial to life, seamlessly blending creativity with technology. The result is a campaign that is visually striking, memorable, and perfectly aligned with the fair’s playful, adventurous spirit.

The project allowed us to explore the cutting edge of storytelling, demonstrating how AI can complement traditional production techniques while maintaining a cinematic, high-quality aesthetic. Every frame was carefully designed to showcase the character, the surfing theme, and the vibrant atmosphere of Monterey County, resulting in a piece that engages audiences both on-air and online.

At Current Wave Media, we love projects that combine technology, creativity, and storytelling — and Surfing Safari exemplifies just that. From live filming to AI integration, this campaign shows how modern tools can amplify brand storytelling and create a lasting impression for viewers of all ages.